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我们为iPhone开发的程序已经下载了300万次has been download over 3 million times

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我们针对iPhone做了优化we optimized for that device

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现在我们会为iPad做同样的优化now we wanna do the same thing for the iPad

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创造一种能把最佳报纸和最佳数码设备结合在一块的东西creating something joint the best print with the best digital all rolled up into one

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它让你真的可以放松自己,躺在那享受的东西something that you can really ... yourself in lean back and enjoy

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我们来看一看so lets take a look

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我很兴奋向您演示过去几周我们的工作i'm so excited to show with u we've been working in the last couple of weeks

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we think we've captured the absence of reading the news paper

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the fine nice snapshot in Time

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精美的印刷,图像和内容the exquisite typography, images and content

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和卓越的阅读体验,尽在这个原生的程序里and a superior reading experience all in the native application

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我们来看一眼let's take a look

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从主页可以轻易地翻页from the front page, you can easily flip your sections

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观看文章或跳转到我最喜爱的部分tap into articles or we can skip ahead to my favorite section

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来阅读今天的最新故事to see today's latest stories

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as captures the absence of reading a news paper

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但你会看到更多but as you about to see it so much more

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我可以把文章保存到阅读清单i can save articles to my reading list

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它会同步到我的iPhone and it will sync to my iPhones.

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方便我随时阅读so i can read them whenever i want

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或在旅途中跳转到36小时模块来阅读最新故事or we can jump ahead to 36 hours to see the latest stories in travel

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阅读体验非常棒the reading experience is great

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你可以更改列数you can tap to change the number of columns

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用手势改变字的大小resize text with a pinch

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或浏览很多惊人的幻灯片or we can flip a dozens of amazing slideshows

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我们跳转到体育来看看最新的奥林匹克报导let's jump to sports to see latest coverage of the Olympics

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演示中

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当你完成阅读when you done a reading

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只须打开更新来获取突发新闻和最新故事simply turn on updates to get breaking news and latest stories and all sections

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这就是你喜爱报纸的所有体验it's everything you love about the paper

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你喜爱WEB的所有everything you love about the web

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你对Times期待的所有and everything you expected in the Times

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谢谢Jennider,这只是个开头而已thanks Jennifer, so this is just the beginning

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谢谢thanks

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我们用了3个星期做了这个软件we've been added this for 3 weeks

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我们非常高兴能够领导下一代数字新闻的潮流and we are incredibly excited to pioneer the next version of digital journalism

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非常感谢thanks so much

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我已经在早上用iPad的Safari来阅读纽约时报i already find myself reading New York Times with my iPad in the morning through Safari

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迫不及待能得到这个程序i can't wait to get this App

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下一位,是Brushes next, is Brushes

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Brushes是iPhone上非常流行的画图软件Brushes is an extremely popular iPhone painting App

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世界各地的艺术家用它来创造惊人的作品it's used by artist all over the world to create amazing works of art

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只需要用手指就可以just using your finger tips

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同样惊人的是,Brushes是一个人开发的equally amazing is a fact that Brushes is one person shop

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为了向您展示几个星期内他完成的作品to show you what he's been able to accomplish in just a couple of weeks

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我想请他上来,Steve Sprang i'd like to bring up that one person, Steve Sprang

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早上好Good morning

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Brushes是iPhone上易用,但强大的画图软件 Brushes is a simple yet powerful painting application designed for the iPhone

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奥斯卡级别的艺术家只用手指就画出了这幅画artiest of Oscar levels have used this pretty ??? just your finger tips

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这幅画出现在网上,画廊甚至杂志上this paint appeared on the web and galleries and even a print

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George创作的"纽约街事"New York City Street Things by George ???

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被"纽约人"刊出了3次have been used on it a cover of New Yorker on 3 occasions

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今天我想演示一下iPad上的Brushes today i'd like to show you how Brushes looks on the iPad

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我们从iPhone原创图片的画册开始we start here in a gallery where we create a handful of regional iPhone Paintings

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你可在这些图画之间滑动 you can slide between these

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你可以分享他们 and you're be able to share them and ??? erase

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如果你要添加画图,只须点击它 when you want to add a paint, simply tap it

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它会扩展至全屏and it expands to fill the screen

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Brushes利用了iPhone OS 3.2新界面的所有优势 Brushes takes full advantages of the new interface ??? available in iPhone OS 3.2

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??

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彩绘面板被重新设计 the color print  hub have redesigned

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创建了这个查看和存储颜色的区域 to create an area for this watching and stores your favorite colors

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可以重新安排位置 this can be rearranged

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双击可快速调出和隐藏这个面板 and you can double tap one to quickly slot it and to dismiss the panel

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当然 of course

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所有iPhone上你喜爱的刷子在这都有 all your favorite brushes from your iPhone available here too

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可以调整大小,间隔和透明度 you can adjust the size, the spacing and opacity

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手指拉伸可以放大到32倍 by pinching you can zoom in up to 32 times

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点击及按住会激活颜色吸盘 by tapping and holding you can activate ??? tool

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这让你在已有的图画上挑取颜色 which allows you to pick up an existing color of the painting

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画图就象手指在屏幕上划一划那么简单 painting is as simple as dragging your finger across the screen

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举个例子 as an example

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我可以用背景颜色来抹掉伞 i'm ??? umbrella by painting over it with the background color

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如果搞错了 if you mass up

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总可以重新再做 you can always undo

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画图完成后 when you done painting,

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点击Gallery按钮回到画廊 just tap the gallery button to return to the gallery

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在iPad上,Brushes将会支持回放画图的过程 on the iPad, Brushes is going to support an app to playback your paintings

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只须点击Play按钮就可看到所有动作的回放 just tap Play button to see replay your actions

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对于Brushes在这个设备上的可能性我感到兴奋不已 i'm really excited about the possibility to brushes on this device

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艺术家们已经用它在iPhone上画出了惊人的作品artiest have already done amazing things on the iPhone

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我想有了这个大屏幕 and i think with this large screen

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他们将会拥有真正的移动画室 they gonna have true portable paint studio

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非常迫切能看看他们在上边的作品 i can't wait to see what they can do with it

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我们计划在iPad上市那天发布它 and our plan of Brushes' available at the product launch

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谢谢 thank you

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太令人惊叹了 it's amazing

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我在想像艺术家带上这么大的画布 i'm imaging an artiest with a canvas this large

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他们可以把它带到任何地方,包括艺术类学生they can carry anywhere they go including art students

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in the ways ??? to have

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没有画笔,没有橡皮,不可思议 no paints, no eraser, gonna be incredible

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下一位, EA /next up, Electronic Arts

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EA是iPhone平台的主要支持者 Electronic Arts has been the major supporter of the iPhone platform

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从我们启动App商店那一天起. 已经有了40多个游戏 ever since we launched the App Store with over 40 titles already

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EA是全球移动游戏排名第一的发布者 EA is the No. 1 worldwide publisher of mobile games

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要向您演示他们为iPad所做的工作 to show you what they doing for the iPad

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我想请Travis Boatman上来 i'd like to invite up Travis Boatman

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嘿,大家好 hey everybody

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Apple邀请我们在iPad上协同作业 so Apple invited us to come on side here and work with them on the iPad

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我们很兴奋 we couldn't be more excited

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但游戏在这个设备上的表现是我们第一件要检验的东西 but the game was the first thing we want to check out with this device's performance

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and more better game it the Need for Speed

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我们在这有BMW M3GT非常亮丽的三维版本 now as you can see here we have a gorgeous 3D version of the BMW M3GT

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在这个巨大的屏上显示出来 displayed on this huge display

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下面你将看到的 what you gonna see next

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它会花费很少的时间在设备上运行起来 it cause a very short period of time to get up running on the device

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这个很重要,原因是 the reason why that important

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它意味这我们可以把所有EA的游戏 is that means we gonna be able to bring all of the great EA games

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立刻可以从App商店下到设备上来 from the App Store to this device in no time

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我们为游戏机做游戏 now we've made games for consoles

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我们为iPhone做游戏 and we've made game for the iPhone

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Ipad上的建筑截然不同 the building for the iPad is something completely different

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有点象捧着一部高清电视,离你眼睛一点点远 it's a little bit like holding a high definition TV screen just inches from your face

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不断高速行进时的场景令人不可思议 the field view in this incessant of speed you get is just incredible

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不太象用手驾驶屏幕转弯 it's not like by turn around this driving monitor with my hand

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我无法形容这个 it's that i couldn't include that up

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but this thing so like the jump table holding in his hand

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象操纵轮子一样用加速器来操纵这部车 and use this accelerometer to steel a car like steeling a wheel

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真的很酷 it's really cool

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它完全支持触控 it's also fully touch enabled

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我们对于不同类型的界面有着很多好玩的体验 and we have a lot of funny experiment with different type of interfaces

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比如,如果John想看看车里面 for example, if John wants to see inside the car

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不需要按钮 there is no buttons required

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他只须直接在车上点击 he just taps right on the car

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we have so much screen wheels day

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we started acting fun thing like the shift

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只须手指上下即可换档,非常直观 again, really intuitive use just up and down with finger to change the gears

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我们还设置了很多屏幕并添加了倒后镜 we also set so much screen out there we add mirrors

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只须在倒后镜上点击,就可以看到后面 simply tap on the mirror to look behind you

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嗯,在开车的时候看后面必须很小心 yeah, well, you gotta be carefully when you looking at when you are driving

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不仅仅有一个大屏幕 but other than just a large screen

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它是完全触控式的 it's been completely touch sensitive

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同样,性能是非常重要的 again, for ask for performance is really important

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类似Need For Speed这样的游戏的追求极限的and a game like Need for Speed really pushes the limits

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我想让您看看游戏的速度到底有多快 so i wanna show you exactly how fast this device this game really goes

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???

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这就是Need for Speed在iPad上的表现 so that's Need for Speed running on the iPad

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我一定期待即将到来的一年有更多杰出的东西 and you gonna expect a lot more great stuff come from a year soon

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谢谢大家 thanks everybody

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最后上台的是MLB.com last up, is MLB.com

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MLB.com是主营棒球的官方网站 MLB.com is the official website of majorly baseball

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and a publisher of MLB.com ??

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这个程序已经下载了接近2百万次 at that App have been downloaded a nearly 2M times

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并播放过6000万段视频 and steamed over 60M videos

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这使它成为App商店里最流行的体育程序之一 making it one of the most popular sports Apps in the App Store

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要向您演示他们在iPad的工作 to show you what they are doing on the iPad

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我想请Chad Ivans上台 i'd like to invite up Chad Ivans

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大家早上好 good morning everybody

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和我一块上来的是移动工程总监Tracy joining me is Tracy ???, our director of mobile engineering

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我们对于在iPad上创造一些东西感到非常兴奋 we were extremely excited to build something for the iPad

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我们认识到不能只是把iPhone上已有的程序拿过来并放大它 we realized we couldn't just take our existing iPhone application and make it bigger

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我们真的想要创造一种全新的体验 we really need to create a whole new experience

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来表现这个巨大的交互式屏幕的优点 to take the advantage of the big gorgeous interactive display

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我们来看看演示 so let's take a look at the demo

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你目前看的是来自去年四月的比赛现场 so you are currently looking at a live game experience with data from last Apr

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在顶端有个滚动条 across the top you have a leech scrollbar

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让您可以浏览任意一天的比赛 which allows you to navigate to any of the day's games

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在赛场中,有一个投球轨迹 on the field, you have a game day pitch track

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which shows you ??? of every pitch ?

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你可以在投球上点击显示更多信息 and you can type on a pitch to bring up additional details

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你还可以点击任何球员来翻看他的资料 you can also type any player to flip over this baseball card

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由此看到所有与本场比赛相关的数据 so can see all the stats relevant to the current game situation

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现在有了这些大的屏幕区域 now with all these great screen space

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在比赛进行当中我们就可以观看视频精彩瞬间 we can actually show you video highlights while all the these are going on

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这样你就可以重复播放最佳赛点 so you can replay the games' best

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我太喜欢了 i love that

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底部是比赛控制钮 across the button, you got your game controls

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你可以看分数 you can see the ? score,

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赛场,总结 the field, the summery,

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the battle picture match up

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and scores through your lineup

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and looks like we got man on first now

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so we can take a look at all the actions at MLB.tv

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or you can watch live with your choice of home or way answers

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因此你关注的第一件事 so the first thing you'll noticed

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就是棒球在这个屏幕上绝对漂亮极了 is that baseball looks absolutely amazing on this screen

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我们甚至可以用MLB.com的实时数据来加强它 now we can even enhance it with great live data from MLB.com

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象分数板, 赛场, like the score board, the field, the ??? score and player cards all while you watch

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我们来看一眼 let's take a look

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so we really think this device with its big interactive display

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allows us to create really rich ?? interactive experience for fans enjoying the national past time

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谢谢 Thank you

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如果你想问我用什么来代替在后院用收音机 what if  i want know that instead of carrying a transmit to radio to the backyard

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来收听棒球节目 to listen your baseball

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我会带着我的iPad和这个软件 i will take my iPad and this app

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我们真的为我们的开发者有机会 we really are incredibly exited

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为iPad开发令人惊叹的程序而感到非常兴奋 about the opportunities for developers to build amazing apps for the iPad

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我们今天就会为开发者提供SDK we're providing SDK today to let our developers get going on that

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在我们等待这些软件发布的时候 now while we wait for those apps to come out

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无须修改我们就可以在iPad上运行所有iPhone的软件 we can all run all of our existing iPhone apps unmodified right on the iPad

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这就是关于iPad的程序. Steve! that's is the app story for the iPad. Steve

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谢谢你 thanks you, Scott

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很棒吧! Isn't that awesome?

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这些家伙只用了2个半星期做的这些东西 These guys only had two and half weeks to work on these stuff

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因此想像一下接下来的几个月会发生什么 so imagine what we gonna do in the next few month

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人们会因此疯狂 people are gonna be crazy

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我们已经看到一些很好的程序 So we've seen some really great apps

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我来演示一下我们的另一个程序 Let me show you another one of our apps

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对此他们会很兴奋 they would very excited about

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当然那就是电子阅读软件 of course that's ebook reading app

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Amazon做了一件伟大的事,率先在Kindle引入了这一功能 Now Amazon has done a great job of pioneering this functionality with their kindle

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我们将会在此基础上往前再走一步 we're going to stand on their shoulders and go a bit further

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这是Kindle的样子 so this is what kindle looks like

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我确信你们中的很大人已经有了 i'm sure many of you have used one

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这是在新的iPad上看书 this is reading a book on the new iPad

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很好,我们的新程序叫iBooks it's really nice and our new app is called iBooks

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iBooks有个书架 now ibooks has a book shelf

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就象这个,里头有你所有的书 looks like this where you have all your books

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想读其中一本,这就是它的样子 if you wanna read one, you just saw what it looks like

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棒极了,转到横向模式就可以看双面内容 it's terrific you can going to portrait and see both pages if you like

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除了拥有书架可以看书之外 in addition to having your bookshelf been able to read books

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在书架的左上角有个按钮 there's a button in the upper left corner of the bookshelf

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这里是商店 which is the store

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我们创造了新的iBook商店 and we've created the new ibooks store

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完整集成在iBooks程序里面 fully integrated with the ibooks app

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让你可以为iPad寻找,购买和下载电子书 to allow you to discover and purchase and download ebooks right onto your iPad

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你可查找我们店里的书籍 so you can discover books we've got

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当然可以从我们的Top Chart列表中选取 of course our top charts lists

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纽约时报最佳排行 the new york times best seller lists

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我们和世界上最大的出版商合作 we've got five of the largest publisher in the world

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支持我们 that are supporting us in this

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所有他们的书籍都在商店里 that we gonna have all the books on the store

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我们向全世界上其他的出版商打开大门 we gonna open up the fly gates for the rest of the publishers in the world

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从今天下午开始 starting this afternoon

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因此我们的书店里会拥有大量的书 so we gonna have a lot books on the book store

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对此我们兴奋不已 we are very excited about this

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这会是一个伟大的程序 this gonna be a great app

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在这我要向大家演示一下 let me go ahead and show it to you

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那是我们的书架 there's our bookshelf

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这里有我们的一些书 here's some of our books

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可能最好的事情是马上进入商店 probably the best thing is let's go into the store right now

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我点一下Store按钮,有点象暗道一样 i hit this store button and it comes like a secret passage way

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它会旋转,这就是iBooks商店 it'll flips around and here is the ibooks store

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如果你用过iTunes或App商店 if you've used iTunes or the App Store

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对此你会很熟悉 you are already familiar with this

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看看有哪些书,我们看看纽约时报 we can look at books here, we can look at the New York Times

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销售榜 the seller list

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e???

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回到这有些什么呢 what's go back here

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我想买这本Edwards Kennedy写的True Compass /i wanna actually buy True Compass by Edwards Kennedy

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我只要点它一下 so i just tap on it

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这里有关于书的更多情况 i get more detail about it here

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看看这本书的评价 take a look at the reviews of it

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我想把书买下来 i gonna buy it

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其实我已经有了这本书 i got a sample of it to read if i like

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但已经把它卖掉了 but i'm sold it already

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我只要在上边点击购买 i'm just go tap on it and buy this book

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书籍就会象那样下载到我的iPad上面去 the book downloads right on to my bookshelf like that

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如此而已 that's all it is

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就是如此简单 it's just so simple

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如果想阅读这本书 now if i wanna read that book

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我只须点击它 i just tap on it

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就打开了 here it is

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这就是读一本书的样子 this is what it's  like to read a book

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有一些控制钮 i have some controls,

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只须点击中央,控制钮就会消失 i can just tap the center and the control go away

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显示按钮,隐藏按钮 get them back send them away

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我只须在右边任意点击一下即可往前翻页 to flip the page, i just flip forward i tap anywhere on the right

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往前翻页 i flip forward

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往后翻页,只须在左边点击 flip back, just tap on the left

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如此而已 that's it

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我甚至可以手动翻页 i can even flip myself if i want by dragging it,

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如果我想这样的话 if i like you know

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非常简单 very simple

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从这可以跳转到索引 i can go to the table of contents here

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选择一个章节 i can just pick a chapter and go there

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我想选择第2节"兄弟情" i'm gonna pick part II brotherhood

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同样,可以含有黑白或彩色照片 again, you can have photos black and white or color

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也可以在书中含有视频 you can have video if you like in your books

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不管作者需要展示什么 whatever the author wants

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超级简单 it's very very easy

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这就是iBook的样子 this is what it's like

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我们可以改变字的大小 we can change the font size if we like

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变大或变小 bigger or smaller

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改变字体 we can change the font

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选取不同的字体 pick a different font

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完全按你的要求 whatever you want

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这就是iBooks that is ibooks

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iBooks是个很棒的阅读器 ibooks, again, a great reader

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一个伟大的在线书店 a great online book store, the ibooks store

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都在这个超棒的程序里 all in one really great app

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我们采用ePop格式 we use the ePop format

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它是世上最流行的开放图书模式 so it is the most popular open book format in the world

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对此我们非常非常的兴奋 we are very very excited about this

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我们认为iPad会是一个非常好的电子书 we think the iPad's gonna make a terrific ebook reader

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不只是看流行的图书 not just for popular books

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它还支持文本,对此我们也非常兴奋 but we are also very excited about text books as well

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现在,还有一样令人兴奋的事情 now, something very exciting

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iWork

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一年前,我要求iWork团队的负责人 over a year ago, i asked the head of our iWork team

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看看是否可以为iWork开发一个iPad版本 to take a look creating a version of iWork for the iPad

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最初的反馈是iWork程序,the initial reaction was the iWork apps,

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keynote, pages and numbers

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是真正的重任务程序 are really heavy duty apps

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它们要求很多的运算资源 they'll require a lot host power

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平板有这样的能力吗? could the tablet power with them?

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答案the answer turned out to be outstanding, y???

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然后,我们能够为这些程序做出全新的用户界面吗? then, could we come up with an entirely new UI for these apps

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这和运行在个人电脑上很大不一样 it's very different than running in a personal computer

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他们做得太棒了 what they came up with is really magnificent

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要了解iPad上的iWork so to tell us about iWork on iPad

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我想请我们的市场营销高级副总裁上来 i'd like to invite Phil Schiller, our Senior VP of Product Marketing

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谢谢, 各位早上好 Thank you. Good morning everyone

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我兴奋极了 this is really exciting

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iWork是一系列程序 iWork is a suite of  applications

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Mac平台成千上万的用户喜爱它 that millions and millions of our customer  on the Mac truly love

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这些程序颇具革新 these applications  are innovative.

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优雅,创意,有趣 they are beautiful, they are creative, they are fun

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我们的家庭用户,学生和商业用户 our customers at home, in schools and in business

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可以创建专业质素的讲演,文稿和表格 are able to create professional quality presentations, word processing documents and spreadsheets

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就用这个棒极了的软件 all with this amazing software

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Steve告诉过大家iWork团队为此奋斗了一年 as steve told you the iWork team have been hard work for a year now

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尝试将这套软件带到iPad的多点触控平板上 see if they can take this amazing software and bring it to a multi touch tablet, the iPad

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我想说,他们干了一件令人惊讶的工作 i can tell you they've done some amazing and remarkable work

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我们特意为iPad定制了全新版本的Keynote we have a completely new version of keynote design specifically for the iPad

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手指点点就可以让你做出专业的讲演稿 what you can create professional presentations just for using fingers

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这是我们全新的Page版本 this is our complete new version of pages

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这是你见过的最漂亮的文字处理器 it is the most beautiful word processor you've ever seen

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这是全新的Numbers版本 and it's a complete new version of Numbers

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用她做表格又酷又好玩  the spreadsheet that is fun and cool to use

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上次我已经告诉过大家 once last time i told you that

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要感谢软件的惊奇的唯一方法是向您演示一下 really the one way to appreciate how amazing software is for me to show you

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做为第一个向您演示在平板上运行iWork的人我很荣幸 so i'm really honor to be the first to show you the new iWork applications on the tablet

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我们开始吧 so here we go

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我得坐下来说 i get to seat this chair

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打开Keynote let's launch keynote

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Keynote以水平方向运行,因为这是幻灯片的显示方式 keynote runs in landscape orientation because that's the way our slides are

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幻灯片以水平的方式设计 slides is designed horizontally

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打开到Keynote之后 when we launch into Keynote

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我们首先看到全部幻灯片图库 the first thing we do is we see all slide library

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这是我们在Keynote里创建的讲演稿的图库 this is a library of presentations we've created in Keynote

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只须点一点我就可以创建一个新的讲演稿 i can create a new presentation by just tap a button to do so